Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm Marketing and Selling High Tech Products to Mainstream Customers Here is the bestselling guide that created a new game plan for marketing in high tech industries Crossing the Chasm has become the bible for bringing cutting edge products to progressively larger mark

  • Title: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
  • Author: Geoffrey A. Moore
  • ISBN: null
  • Page: 204
  • Format: Kindle Edition
  • Here is the bestselling guide that created a new game plan for marketing in high tech industries Crossing the Chasm has become the bible for bringing cutting edge products to progressively larger markets This edition provides new insights into the realities of high tech marketing, with special emphasis on the Internet It s essential reading for anyone with a stake in thHere is the bestselling guide that created a new game plan for marketing in high tech industries Crossing the Chasm has become the bible for bringing cutting edge products to progressively larger markets This edition provides new insights into the realities of high tech marketing, with special emphasis on the Internet It s essential reading for anyone with a stake in the world s most exciting marketplace.

    Crossing the Quality Chasm A New Health System for Download a PDF of Crossing the Quality Chasm by the Institute of Medicine for free. Geoffrey Moore Why Crossing The Chasm Is Still Relevant The third step was to write Crossing the Chasm while at RMI, come to learn I was getting known as the Chasm guy, and based on that, decided to start Crossing the Chasm, rd Edition Marketing and Selling Crossing the Chasm, rd Edition Marketing and Selling Disruptive Products to Mainstream Customers Collins Business Essentials Kindle edition by Chasm Institute LLC CROSS THE CHASM. Credentials Experience Ph.D University of Washington, BS Stanford University Author Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Crossing the Quality Chasm A New Health System for March I N S T I T U T E O F M E D I C I N E Shaping the Future for Health CROSSING THE QUALITY CHASM A NEW HEALTH The Chasm Group LLC You May Know Us Through Our Books Our intellectual property has been published far and wide, led by Geoffrey Moore, author of Crossing the Chasm, arguably the seminal Crossing the Quality Chasm The IOM Health Care In , the IOM launched a concerted, ongoing effort focused on assessing and improving the nation s quality of care. Crossing the Chasm How to Market, Sell And Improve Let s suppose you just created a product that is wildly new, useful and disruptive Or you ve created a new technology that represents a leap forward in usability Geoffrey Moore Geoffrey Moore born is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm Crossing the Chasm Crossing the Chasm

    Chasm Institute LLC CROSS THE CHASM. Credentials Experience Ph.D University of Washington, BS Stanford University Author Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Geoffrey Moore Why Crossing The Chasm Is Still Relevant The third step was to write Crossing the Chasm while at RMI, come to learn I was getting known as the Chasm guy, and based on that, decided to start Crossing the Quality Chasm A New Health System for Crossing the Quality Chasm A New Health System for the st Century Institute of Medicine, Committee on Quality of Health Care in America on FREE The Chasm Group LLC You May Know Us Through Our Books Our intellectual property has been published far and wide, led by Geoffrey Moore, author of Crossing the Chasm, arguably the seminal Crossing the Quality Chasm A New Health System for March I N S T I T U T E O F M E D I C I N E Shaping the Future for Health CROSSING THE QUALITY CHASM A NEW HEALTH Crossing the Chasm How to Market, Sell And Improve Let s suppose you just created a product that is wildly new, useful and disruptive Or you ve created a new technology that represents a leap forward in usability Geoffrey Moore Geoffrey Moore born is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm Preventing Medication Errors Quality Chasm Series According to one estimate, in any given week four out of every five U.S adults will use prescription medicines, over the counter OTC drugs, or dietary supplements Technology adoption life cycle The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and Across the Chasm Aim Health Care Must Be Patient Centered Information for this feature story was obtained from the IHI Calls to Action series, Implementing the Quality Chasm Report.

    Geoffrey Moore Why Crossing The Chasm Is Still Relevant The third step was to write Crossing the Chasm while at RMI, come to learn I was getting known as the Chasm guy, and based on that, decided to start Crossing the Quality Chasm A New Health System for Crossing the Quality Chasm A New Health System for the st Century Institute of Medicine, Committee on Quality of Health Care in America on FREE The Chasm Group LLC You May Know Us Through Our Books Our intellectual property has been published far and wide, led by Geoffrey Moore, author of Crossing the Chasm, arguably the seminal Crossing the Quality Chasm A New Health System for March I N S T I T U T E O F M E D I C I N E Shaping the Future for Health CROSSING THE QUALITY CHASM A NEW HEALTH Crossing the Chasm How to Market, Sell And Improve Let s suppose you just created a product that is wildly new, useful and disruptive Or you ve created a new technology that represents a leap forward in usability Geoffrey Moore Geoffrey Moore born is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm Preventing Medication Errors Quality Chasm Series According to one estimate, in any given week four out of every five U.S adults will use prescription medicines, over the counter OTC drugs, or dietary supplements Technology adoption life cycle The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and Across the Chasm Aim Health Care Must Be Patient Centered Information for this feature story was obtained from the IHI Calls to Action series, Implementing the Quality Chasm Report. Agile Enterprise Architecture Finally Crosses the Chasm Digital transformation requires a solidly agile approach to architecture

    Chasm Institute LLC CROSS THE CHASM. Credentials Experience Ph.D University of Washington, BS Stanford University Author Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Crossing the Quality Chasm A New Health System for March I N S T I T U T E O F M E D I C I N E Shaping the Future for Health CROSSING THE QUALITY CHASM A NEW HEALTH The Chasm Group LLC You May Know Us Through Our Books Our intellectual property has been published far and wide, led by Geoffrey Moore, author of Crossing the Chasm, arguably the seminal Crossing the Quality Chasm The IOM Health Care In , the IOM launched a concerted, ongoing effort focused on assessing and improving the nation s quality of care. Crossing the Chasm How to Market, Sell And Improve Let s suppose you just created a product that is wildly new, useful and disruptive Or you ve created a new technology that represents a leap forward in usability Geoffrey Moore Geoffrey Moore born is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm Crossing the Chasm Crossing the Chasm Technology adoption life cycle The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and Across the Chasm Aim Health Care Must Be Patient Centered Information for this feature story was obtained from the IHI Calls to Action series, Implementing the Quality Chasm Report. Crossing Divides Flirting across the India Pakistan Some in the rival countries gay communities are using tech to forge cross frontier relationships.

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    1 thought on “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”

    1. In 2003 I reached a simple conclusion: I knew nothing about Marketing. Having created a Marketing company during college (after owning several businesses and spending more than a year selling advertising for a newspaper) with paying customers and everything!So, I immersed myself in learning everything possible about Marketing in the context of small privately held firms. After seven years, I can honestly say that I now know nothing about Marketing except that I know more than 99% of the people w [...]

    2. A little knowledge can be a dangerous thing. This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case: introducing a fundamentally new product to the marketplace. The principles are relevant to all businesses everywhere. However, it would be wrong to view this book as a simple roadmap, because it is very hard to know where on the map you're starting. Do you really have something that will be regarded as a "disruptively innovative pro [...]

    3. Lots and lots of opinions, directions, and instructions with very few reasons and evidence (let alone science) to back it up. The stories and anecdotes that are mentioned to back up points are cherry picked. Research on the credibility, track record, and net worth of the author only made my skepticism increase. I cant say his directions are wrong. But I wasn't convinced they were right. I'm sure many other people have failed to even consider these components before rushing to implement on his ad [...]

    4. инновациями, прерывающими привычный порядок вещей, илипрерывающими инновациями. Противоположный термин — инновации, не прерывающие привычный порядок вещей, илинепрерывающие инновации — относится к обычной модернизации продуктов, не требующей изменений [image error]Первый [...]

    5. So, product development!I wasn't really sure if this was going to be for me (and the latest edition is form 1998, so, it might have been a bit dated) but this was actually a great surprise. The idea of the chasms when marketing products, specially in tech, really resonates with what happens in the market and we can compile a huge list of companies and products that have died somewhere along the way while trying to cross one of the chasms to become a mainstream product.The book defines markets as [...]

    6. This book gives a fresh and powerful set of tools to help navigate the stages of product life, as well as covering honestly some of the hard decisions that must be made. A great book for those interested in making their technology sustainable and more than just a passing fad.These are among the dozens of passages of greatest interest and value to me:Page 8 Most important lesson of crossing the chasmPage 25 discovering the chasm Page 39 last paragraph, what technology enthusiast want Page 49 last [...]

    7. I began this book exploring a product to launch and finished it working in the business services industry. This juxtaposition helped me make sense of Moore's analysis and see its limitations.For high-tech, or most new products, Moore is spot on. There is an adoption curve and the key challenge for success in these kinds of ventures is moving from early adopters to the mainstream. His strategy (summed as 'focus') is the way to conquer this challenge.For services, I'm not as sure. My business is d [...]

    8. This is certainly one of the most insightful business books i have ever read. It is of biblical importance to anyone in the technology business, especially operating in a B2B scenario.Apart from a cogent theoretical framework, it provides high practical, and actionable advice on how to move from one segment to the next in a technology adoption life cycle. It has certainly shown me the wrong assumptions we have made in our own business, and why.The book helps consultants create a concrete service [...]

    9. Every MBA that I know has since told me that this is a classic, and I can see why. I never knew where the concept of early adopters and the technology adoption life cycle came from. The book is well written, has a compelling concept -- the "chasm" that must be crossed from visionaries and innovators to mainstream use in tech companies and that this crossing requires completely different techniques and types of people -- and is SHORT. I love short business books.Thanks to Will, my sculptor/altern [...]

    10. It's a classic and the point it makes is solid (more or less, that the skills needed to make an innovative product for early adopters are very different from those to make a mass market whole product).That said it's very dated, and most of the advice pertains to large products. The paradigm it establishes has no room for crowdfunding, or for companies like 37signals that don't hardsell anyone. It's a very sales-driven viewpoint on things for a corporate world that's very focused on the bottom li [...]

    11. I think this a great fundamentals book for any technologist or product manager (not mutually exclusive) to read. There are some really evergreen pointers on developing markets, product positioning and more. It's clear that a lot of product strategy books drew inspiration from Crossing the Chasm. One drawback is that there are some outdated references and examples, but most are still relevant.

    12. Essential reading for any B2B entrepreneur. Moore's principles for "crossing the chasm," - the critical period between marketing to early adopters and more pragmatic buyers - are extremely compelling and practical. I found the examples and case studies relatable and useful, and will revisit again and again. Plus, my old company Visible Measures got a great shoutout in it.

    13. I have never stopped to think about how a company gets from an early product into the mainstream, even tho I have been working in tech for ages. Have experienced the chasm so many times, but this is the first time I hear the word itself and had no clue that this is a normal growth process, and there is a logical explanation for what is happening. There are too many eye-opening ideas, including (but not limited to) product lifetime stages, target audiences segmentation, tips on how to cross the c [...]

    14. [Summary] Successfully getting lead users is different from successfully entering mainstream market. Traditional technological product adoption cycle has a huge flaw on its premise. It assumes that the adoption of the product will automatically diffuse from early users (technologist and visionary users) to followers (early majority, late majority, and laggard). In fact, we should concern about the different set of paradigm in which we use to attract and communicate with both group. Early users w [...]

    15. This completely changed my understanding about marketing.The principle is that the buying needs of technical visionaries and the early mainstream markets are different. The former are prepared to take risks with innovative technology in the search for breakthrough improvements; the latter expect an established, whole product proven in use by people they can reference. The "chasm" is the Catch-22 situation of needing an existing mainstream customer base before mainstream customers will buy one.Th [...]

    16. An oldie but a goodie. This manual in the pains of starting a new business. My favorite passage, which I believe is the intro, is where the author describes his glee to be on the other side of start-up life with real money in the bank, and how knowing what he knows now he would never want to do it again. But, from the safety of his new home he's willing to share some actual lessons from his start up life in the fitful infancy of the internet industry.That said, there are interspersed with bits o [...]

    17. Less than 20 years ago, shorter than many of your lifetimes, nobody had heard of Google or Facebook. Few dreamed of where Apple, Microsoft or would be today. Today, these are some of the biggest names of the tech industry, in fact, they are some of the biggest names in any industry. How have these companies grown with such an expedited rate? How in the span of a teenagers life can Facebook have captured a market of over 1.9 billion people? While Crossing the Chasm is a book dedicated to B2B bus [...]

    18. The book gives understanding and tools how to go beyond early adopters to mainstream customers and the big growth. The perspective in the book is the startup's. But knowing these things helps established enterprises to fight back new entrance. It's one of those must reads for entrepreneurs and investors. Valuable for founders, investors, marketing, sales and finance people. One of those books worth going back to once in a while.

    19. Excellent book on how to move from an early market to conquer the mainstream market, in which the majority of profit resides. However there are points that can be made clearer or easier to understand for people without a marketing background.Overally, this is a classic book on this topic. Probably the latest edition is updated to provide clearer explanation, as the version that I read is the revised version from the first edition.

    20. I liked the way Moore breaks down the hi-tech adoption curve- the step by step process of taking a disruptive technology to market is impressive and useful.I liked the analogy of D-Day to entering the early majority segment, and also the characterization of each segment based on what conditions must be met for them to buy.It's an intricate book though- took me months to get through and it's only a few pages

    21. Very interesting cover for a topic I know so little about Only downside is that I bought an older edition, and hence some arguments and example look quite dated. Will read the new edition which should be updated with the market rupture of the internet society, but even these older editions are remarkable, providing a very clear model of the high-tech industry.

    22. Lovely book that very clearly articulates its plan for how to build a successful business in high tech business.I'm not yet at the stage where I can directly apply its advice (I'm massively pre chasm right now), but it's given me a lot to think about and I'm definitely going to reread it in 6 months or so.

    23. By far one of the most essential marketing books when you are in high tech marketing!If you want to learn why marketing to early adopters is completely (yes, completely) different than to the early majority, than this book is all you need.The chasm exists people and it can be one hell of a trap if you don't know how to cross it.

    24. The first part is good. The very idea of a chasm between early adopters and pragmatics feels right at home given my previous experience at several startups. But the longer I read this the more the analogies got tiring and the whole thing felt overly prescriptive. After looking at a dozen charts I couldn't help but evoke the very familiar - but not very helpful - conjoined triangles of success.

    25. Very instructive book !! There's a lot to learn from it !!! Wish there were more emphasis on tactics and strategies in early market as this corresponds to the status of the product i am currently working on. This may have required a book named "Reaching the chasm" !! Hopefully when i read again when i reach the chasm i'll get more benefits from its secrets !!

    26. Crossing the chasm is a must read for high tech go-to-market. The basic ideas of this book have penetrated the startup culture, yet the details and craft with which Moore breaks down the issue is fairly unknown to the general public.This book should be a mandatory read for anyone involved in Innovation.

    27. Even though it's quite outdated in its case studies, the principles hold still. I'm not sure how much of the ideas were original in 1991, but most of them are basic understandings of the market environment these days.

    28. 3.5 - even this "updated" version is a bit dated. For any professional involved in change management or in facilitating adaptation to new programs, software or policies, Crossing the Chasm is fraught with real-life and sound business practices.

    29. This book can tell you the ways to start you your startup, how to sell, how to grow, how to choose right niche, etc.

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